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Tag Archives: seo

Beyonce Dominates Coachella And Teaches Us All A Valuable Lesson In Branding – Digital Rookies

Beyonce’s brand is on point. Her fans–present company included–consider her flawless, and their Queen B. Her show at Coachella continued this brand message. While many talented artists came out to Coachella and performed incredible sets, Beyonce’s show seemed to be next level. It got everyone calling Coachella “Beychella”. She’s has an incredible career–definitely deserves to have Coachella named after her–and her …

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Common CRO Mistakes & How to Avoid Them – Digital Rookies

There are so many intricacies to Conversion Rate Optimization and UX testing, it’s easy to feel like you’re on information overload. There are tons of metrics you can compare, various reports you can dive into, a plethora of ways to form hypotheses and implement tests, several platforms for testing to choose from, and the list goes on. There are some …

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Making the inbox spring to life at last – Digital Rookies

By all measures, the inbox is dry and boring compared to a mobile app. However, that is starting to change. Before I get to that, let’s briefly examine the evolutionary process that’s brought us to where we are now. The email inbox as we know it today really sprang to life around 1993. That year, users went from reading pure …

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Why People Are Falling Asleep When They Read Your Content – Digital Rookies

Consumer engagement is the lifeblood of content marketing. There’s nothing more discouraging than putting blood, sweat, and possibly tears into a piece that is never read or appreciated. The simple truth is that people don’t want to engage with boring content. Common mistakes like overloaded business jargon, dull topics, or misdirected efforts can kill any possibility of running a successful …

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Take the 2018 State of PPC Survey! – Digital Rookies

April 19, 2018 Every year, Hanapin releases a State of PPC report. The report establishes benchmarks, identifies trends, and helps marketers around the world understand what’s working and what’s not in the paid advertising world. But in order to get this valuable data, we need to hear from you! If you can spare 5 minutes of your time, we’d love …

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5 Advanced Tips for Running Highly Effective Ads on Facebook – Digital Rookies

The need to run ads on Facebook is pretty much universal at this point. Brands today are running brilliant campaigns across all industries, with a staggering 93% of social marketers tapping into Facebook’s robust paid ad platform at the moment. From the insane creative freedom that Facebook offers to the ability to laser-target specific demographics, it’s no secret why these ads …

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Are our stakeholders killing our marketing? – Digital Rookies

Let’s face it, none of us are creating content in a vacuum. We all have bosses to please, internal (and external) customers to serve, senior executives to… sacrifice lambs to. We all have stakeholders. People with a real stake in our success. Like sales people. And product managers. And brand ‘custodians’ (I’m picturing a janitor holding a cudgel and stone …

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5 Ways to Increase Sales at Checkout for a WooCommerce Store – Digital Rookies

Increasing the purchase amounts from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier. In this post, I’ll address five ways to increase sales from consumers who have added items to a WooCommerce shopping cart. 5 Ways to Increase Sales at Checkout Checkout add-ons. WooCommerce Checkout Add-ons allows …

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Why Blogger Outreach? – Blogging Tips – Digital Rookies

I have published a series of blogger outreach posts on Blogging From Paradise over the past few days. In addition to promoting my blogger outreach eBook I also wanted to clarify some key points concerning this concept. Confusion abounds on the outreach front; some folks have no idea how to reach out and connect with top bloggers. Other bloggers send …

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