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Tag Archives: seo

Introducing Campaign Creation in MailChimp’s Mobile App – Digital Rookies

When Ivan Rivera expanded his e-commerce business to include a brick-and-mortar location, he found himself spending more and more of his limited time helping customers in the store. His morning subway ride had become the only spare moment in his day he could spend on marketing emails. Like many small-business owners, Ivan needs a marketing tool that goes wherever he …

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How to Do Customer Engagement If You’re In a Unique Niche – Digital Rookies

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your target market, then you’ve got …

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28 Social Media Backlinks To Increase Your Rankings – Digital Rookies

Can I tell you one of the most common misconceptions in SEO? Social Media backlinks are not pointless. I get why many marketers think they are (perhaps including you). It’s because they’re no follow and they don’t ‘count’ in the realms of usual SEO. But the truth is that social signals play a role as a ranking factor. And, there …

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How to Perform a Basic Local Business Competitive Audit – Digital Rookies

“Why are those folks outranking me in Google’s local pack?” If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google is weighting most in the …

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LinkedIn Video is Here — The Latest Social Media Site to Launch Native Video Platform – Digital Rookies

What took so long, is probably what LinkedIn (NYSE:LNKD) users will be saying when the company finally announced native video support. After a short beta test, LinkedIn Video is going to allow a technology synonymous with social media and the way we communicate today, video. LinkedIn did have limited video with the release of a standalone iOS app called Record …

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5 Secrets to converting Visitors and Attract Customers – Digital Rookies

So much advice for business websites involves generating leads and securing loyal followers. Having a horde of raving fans is wonderful. It keeps you motivated, gives you consistent feedback and lets you know that you’re on the right track. But, visitors alone don’t make your website profitable. You’ve already worked hard to generate traffic to your website, but that shouldn’t be the …

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Why Do You Work? Being an Entrepreneur vs. an Employee – Digital Rookies

If you are struggling to decide if being an entrepreneur versus a person who prefers a corporation or organization, ask yourself this question: Why do you work? There are three levels in defining your relationship to work: Job: If you work for money alone, you have a job. Career: If you work for power, security, or to see how far …

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What All Small Business Owners Should Know About DBAs – Digital Rookies

The world of business can sometimes sound like a serving of alphabet soup with its abundance of acronyms. As frustrating as that may be, it’s important for you to pay attention and gain an understanding of some key terminology. It can mean the difference between having a legally compliant business and one that’s vulnerable to fines or lawsuits. DBA (a.k.a …

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3 Types of Social Media Quotes and Why They All Suck – Digital Rookies

I like President Obama. Voted for him, even. But amidst the current chaos, he floated down on his Twitter parachute and DOOMED US ALL. How? He proved that social media quotes can work, bigly. In case you missed it, last week President Obama set a new, world record for most successful tweet, at 3.5 MILLION likes (and counting): “No one …

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