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Tag Archives: digital marketing

An Open Letter To Anyone Who Creates Content For 2018 – Digital Rookies

So, the content game is changing. And people are scared. “Help! Facebook changed the algo. What can I do?” “My email open rates are declining and I don’t know what to do” “My website traffic is the lowest it’s ever been. Help!” It hit everyone like a ton of bricks. And you know what? It will get worse. I’ll explain… …

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How to Create Influencer Roundups: Tips and Tools for Bloggers : Social Media Examiner – Digital Rookies

Do you want to improve your influencer outreach for roundup posts? Wondering how to come up with a unique topic idea? In this article, you’ll discover a four-step plan to create effective influencer roundups. How to Create Influencer Roundups: Tips and Tools for Bloggers by Ann Smarty on Social Media Examiner. #1: Plan a Timeline for Your Roundup Timing is …

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Rising CPMs During the Holidays? Here’s Why You Shouldn’t Panic – Digital Rookies

You’re running campaigns as usual. Good ones, campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of a sudden, though, the cost of those same strategies and campaign structures increased in October, and your November numbers are even higher. What gives? It’s important to note that you’re (probably) not doing anything wrong – the …

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Improve Your Personal Brand’s Social Networks for SEO with These Tips – Digital Rookies

FirmBee / Pixabay Search engine marketing and social media work together in building visibility online, which is a change from the older traditional methods of link building and keyword usage. Social media, in particular, is a large influence in the way people look for information, which is driven by conversations and phrases. Google’s latest algorithm reflects this and influences the …

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What are the most effective digital marketing tactics? – Digital Rookies

Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018 Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included the most in digital marketing strategies in 2018. Least used will be data management as well as paid search and …

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Brian White Quilts His Way to New Heights – Digital Rookies

Brian White never really thought of himself as a visual artist. But he’s always had a knack for math, which is how he landed in his first quilting class 5 years ago. It was there that he learned a technique that involves cutting a piece of fabric into hexagrams and rearranging them into kaleidoscopic shapes. “I was hooked,” he says, …

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How much should SEO cost? – Digital Rookies

How much should you be paying for SEO services? This subject can be a real minefield, so we first recommend some quick background reading of Jayson DeMers’ commentary from 2015 on how much time SEO should take, and also Clark Boyd’s recent article on choosing the right SEO agency. All read up? Great, let’s get cracking. Determining a price for a …

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Small Business Loan Application Approvals Up Across the Board – Digital Rookies

The Biz2Credit Small Business Index for November 2017 revealed an across-the-board increase in the business loan approval rates for bank and non-bank lenders. According to the study, there were record highs with every category of lenders, showing improvements for the month. Biz2Credit Lending Index November 2017 The approval rates for small businesses was at 25.1 percent at big banks, while …

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Expert Tips for Handling Holiday eCommerce Traffic – Digital Rookies

The holiday season is already upon us, but it’s never too late to check your eCommerce website to make sure that it is ready for the crowds of online shoppers. We turned to our in-house experts for some quick and easy tips. Here are some ways you can equip your online business to handle the holiday traffic. And know that …

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