Marketing your products and services through a video is like TV ads, but cost efficient.We live in a millennial where our attention span is almost non existent, promoting your business in words grabs very little attention. However video is a lot easier to absorb, consumers find it significantly entertaining and engaging, delivering our marketing messages through the media of video is more effective, when it is possible.
So how do we go about delivering our marketing messages through video?
There are different video style and approach depending on the type of service or product you are trying to market. Remember marketing is all about positioning your product or service in the right place, to the right people, at the right time with the perfect media.
Lets pretend we are trying to promote a product in the Fitness niche. You could get in touch with other related product site owners, ask if you could pay to have your product Ad on their site. This could be a text or banner Ad with content like; “Free video showing you how to lose 10 lbs in 7 days”.
Those who clicked your Ad will be redirected on your landing page which requires them to enter their name and email before they can see the free video. Your video would offer some great lose weight tips, but not revealing all you have to offer. Nonetheless your tips should be of great value, something your prospect can quickly benefit.
Before the video ends let the prospect know you will be sending them more tips by email, this makes the audience feel more fulfilling in trusting their email to you. Over a period of time they will get more tips from you on fitness building via email. After a few free videos shared thru email, you could then tell them about your product or service you have for sale. Proper positioning in the right time.
You are now building a relationship and trust with your prospect, which makes it easier for them to buy your products and services from you when they are ready.
Go ahead and give it a try!