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Monthly Archives: July 2017

How local businesses can turn the threat of on-demand deliveries to their own advantage – Digital Rookies

As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes are now just the normal order of business. The latest development in a long line of digital commerce revolutions is the emergence of on-demand delivery. Like any disruptive change, …

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Privacy group files flawed complaint against Google Store Sales Measurement – Digital Rookies

At a time when companies have growing access to consumer data from an increasing number of sources, privacy is more important than ever. But it’s also important for privacy advocates to understand what’s going on before they formally complain to regulatory bodies. The Electronic Privacy Information Center (EPIC) has filed a complaint with the FTC over Google’s Store Sales Measurement …

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How to Search Videos within a YouTube Channel on your Mobile Phone – Digital Rookies

YouTube, the second largest search engine after Google, offers extremely powerful search commands but there’s one important search functionality that YouTube is yet to include in its mobile app for both Android & iPhone. You cannot search for videos within a specific YouTube channel while using YouTube on a mobile phone or tablet. For instance, if you would like to search …

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Why Live Video Needs To Be Part Of Your Visual Marketing Strategy – Digital Rookies

Apparently, 2017 will be the biggest year for video marketing yet. In fact, video is expected to take up over 70% of all internet traffic by the end of the year, with video consumption increasing more than 100% from 2016. But with these numbers comes a big change. We are now seeing a shift from pre-recorded video (of the kind seen on …

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Push Play on Growth: Why You Need YouTube Advertising – Digital Rookies

July 31, 2017 Did you know that Youtube is the second largest search engine behind Google? So now that you do know that, why are so few marketers investing in this huge advertising opportunity? There are many different Youtube campaigns at your fingertips just waiting for you to take charge and capture the eyes of your audience.   In this …

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The Ridiculously Awesome Guide to Facebook Live – Digital Rookies

I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson and …

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The Customer Is Always Right: Email Marketing Spam Edition – Digital Rookies

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Typically, this covers everything from ensuring recommended customer acquisition practices are in place, engagement-based segmentation is utilized to monitor for inactivity, and that customers are appropriately removed from …

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How to Build a Massive Instagram Following (Without Buying Them) – Digital Rookies

While it may have been a seemingly innocent platform for lunchtime selfies and celebrity buzz five years ago, Instagram has exploded as a major hub for marketers. The popular photo-sharing platform recently passed 700 million users, many of which are more than happy to use the platform to purchase products and engage with brands. Considering that 65% of Instagram posts …

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How WordPress Exposes Your Admin Username & How to Fix It! – Digital Rookies

I received an alarming DM from one of my e-buddies, Darren of Small Biz Geek. This is what it said… Say whaaaaaaaaat? Now, I will say this… I know not to ever use “admin” for my username, and I’m aware of the nickname issue. What’s the nickname issue, you ask? Always change your admin nickname to something else, otherwise the …

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Which Comes First, the Ecommerce Platform or the Developer? – Digital Rookies

Your ecommerce business needs a new platform and a developer — but in what order? An ecommerce platform is the software your business will use to conduct online transactions and a developer is the person who will set up or customize that software. Odds are good that you weren’t really confused about your software and your developer, but you might not …

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