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Monthly Archives: June 2017

Beating a 100-Year Curse: 2 Qualities You MUST Have to Thrive on Adversity – Digital Rookies

The 2016 Chicago Cubs are a great example of mental toughness. The Cubs defeated the Cleveland Indians in seven games to win the first World Series for the franchise in over 100 years. In fact, this was the longest World Series championship drought in history. Undoubtedly, they showed the world last year what it means to thrive on adversity. Theo …

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What Does Your Business Stand to Lose in a Cyber Attack? – Digital Rookies

Not long ago, I blogged here about a new type of cybercrime called ransomware. But when it comes to cyber crooks, apparently they’re also using some old-fashioned methods to breach businesses’ systems. The 2017 Annual Cybersecurity Report from Cisco shows cybercrime is growing. Here’s what could be at risk for your business. How are cyber crooks getting in? While highly complex …

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7 Pieces of Information Necessary for Any Marketing Strategy – Digital Rookies

Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a positive ROI that makes all your peers and supervisors happy. But successful marketing campaigns don’t just appear out of thin air. A lot of work goes into the execution …

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The Ultimate Guide to Using Bing Ads – Digital Rookies

When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market share. That means if you’re …

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Protect your site from user generated spam – Digital Rookies

As a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you may not want to be associated with your site to Google and other search engines. In this …

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How Powerful Is Instagram Influencer Marketing? [Infographic] – Digital Rookies

The booming growth of social media has led to the rise of the influencer marketing industry, which is projected to take up a $5 to 10 billion share in advertising by 2020. Instagram specifically is slated to play an important role. At 700 million monthly active users and a daily active user base of 200 million users on Instagram Stories …

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Two confusions – Digital Rookies

Those things you’re bad at? You’re not nearly as bad at them as you fear. And those things you’re great at? Probably not nearly as good as you hope. We beat ourselves up a lot, but often focus on the wrong areas, avoiding the soft spots and doubling down on the places where we are well armored. Mirrors are a …

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The Easiest Way to Read More Books – Digital Rookies

The first book I remember reading was in the summer of 2001. I was 20 years old, and up until that point in my life I’d felt no interest in reading. You see, I come from a stereotypical West Virginia family, complete with a coal-miner dad and a stay-at-home mom. Apart from a few fleeting moments of academic interests, reading and education …

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years #SMDay – Digital Rookies

Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace, my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” The rest is history. Social media has changed and evolved so much since the early days, it’s almost hard to believe …

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The Hitchhiker’s Guide to Site Migration – Digital Rookies

“Towel day” by Alan O’Rourke In online marketing, site migration is usually a phrase that makes SEOs, PPCers, site owners and stakeholders wince. We’ve all heard the horror stories about sites that have migrated from one domain to another and experienced a huge drop in traffic and visibility, and those that have suffered the same fate just by changing protocol. …

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